Once again more focus on tighter videos and more unified narrative in our soundbytes. LOVED the art direction I was given for this show. Halftone, comic, grunge and punk music was absolutely a blast to work with. If I had more time than 1 day for each video, I would have gone hog wild on these videos. On the day 3 recap, we decided to just try and make it a pure visual hype video to draw people in for the 2027 show. Reuse the best shots, no bytes, just pure fun to make anyone that missed this year know that they DON'T want to miss next year.
I'm sure it's recency bias, but these are some of the best ICA convention videos I've made IMO.